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Hello Matt! |
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Welcome to the June issue of What's Brewing!
There's certainly a lot of activity on at the moment with DB's brands; Heineken launches its first on-pack promotion to support its Worldwide Partnership with Rugby World Cup 2011; Monteith's encourages everyone to show their wild side by entering the first ever Monteith's Wild Recipe Competetion.
Export 33 continues to delight drinkers the world over by winning yet another award; and, speaking of awards, several of DB's popular brands picked up awards at the 2010 Australian Beer Awards.
We hope you enjoy this issue!
Jo and Lydia
DB Corporate Affairs
09 259 3000
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Heineken launches once-in-a-lifetime promo |
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Specially-marked Heineken pack
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While most Kiwis can only dream of attending the Rugby World Cup 2011 Final, three lucky people will be doing just that – and much, much more thanks to Heineken.
Heineken, a Worldwide Partner and Official Beer of Rugby World Cup 2011, is about to launch a ‘2011 Live it with Heineken’ promotion that offers Kiwis the chance to win one of three incredible prizes of a trip for two to the UEFA Champions League final at Wembley, London; an exclusive European music event; and the Rugby World Cup 2011 Final.
Also up-for-grabs are 30 Heineken double door stainless steel fridges and 100 Heineken at-home bar kits.
Click here to read more
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Health conscious beer increases popularity |
 Although its aim is to not add to growing beer bellies across New Zealand, there’s one thing Export 33 can’t stop growing, and that’s its following amongst Kiwis.
Loved by males and females alike, Export 33 proves that low carb doesn’t have to mean low taste and it’s not just us New Zealanders that agree: Export 33 was awarded a gold medal at this year’s Monde selection awards in Frankfurt, and that's not its only recent win...
Click here to read more
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Come on, where's your sense of adventure?! |
 The annual Monteith’s Beer and Wild Food Challenge has started. As of Friday, 4 June, all participating restaurants began serving their specially-created wild food dish with a Monteith’s beer match.
The challenge has started with a hiss and a roar; we’ve received 100s of votes already and know there’s plenty more to come as consumers visit participating restaurants to sample the wild food dishes on offer.
And the Wild Recipe Competition has been enjoying similar popularity: we've received a bunch of entries and the number just keeps growing!
Click here to find out more
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DB's brands pick up more awards |
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The DB’s award-winning brewing credentials have been given another boost with a great result at the 2010 Australian International Beer Awards.
DB’s Natasha O’Brien, a Brewer based at the company’s Waitemata site, was among the 30 judges who took on the challenge of assessing 1200 entries from 242 breweries across 34 countries.
Click here to see which brands won what
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The wonderful Beth, our esteemed Beer Professor, has gone off to do something even more wonderful than tell us all about beer: she's having a baby.
Beth will return later in the year, as will her insightful column on beer hints, tips and facts.
In the meantime though, stay tuned beacause we have someone stepping into Beth's shoes in the next little while...
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The specially-marked Export 33 2-for-1 day ski pass pack
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June 2010 |
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Heineken DraftKeg is on sale for a limited time only
Monteith's Doppelbock winter ale returns for a limited time
Tui Brewery is exhibiting at the Palmerstorn North Wedding Expo
Monteith's Beer and Wild Food Challenge is on
Monteith's first ever Wild Recipe Competition is on
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July 2010 |
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Export brings the magic to the mountain with 2-for-1 day ski passes
The winner of the first ever Monteith's Wild Recipe Competition is announced
Catch the TranzSenic train to Tui Brewery and enjoy some hospitality from the Tui girls!
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For most adults, it's fine to enjoy a drink. At the same time, we all need to look after our health and well-being.
Drink Responsibly is a website where you can learn about how to do both.
www.drinkresponsibly.co.nz
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